Retailers
This National Jeweler ad encapsulates why dirty gold threatens jewelry retailers' image, and bottom line. View the ad as a pdf.
Don't let the mining industry tarnish the jewelry business.
Gold mining is one of the dirtiest industries in the world -- it contaminates drinking water, destroys biodiversity, exploits workers and displaces indigenous communities.
These impacts do not occur in a vacuum. They often lead to protests and conflicts that increase the costs, challenges and general risk of gold mining. Ultimately, irresponsible mining harms not only impacted communities, but mining companies themselves and retailers such as you.
But it doesn't have to be this way. With jewelry demand 70 percent of the world's annual gold mine production, retailers have the leverage to pressure the mining industry to clean up its act.
Jewelry retailers hold the key to preserving gold's reputation.
Consumers are increasingly demanding transparency and responsibility in the products they buy. As customers mark the special occasions in their life by purchasing gold jewelry, show them that their once-in-a-lifetime purchase is sourced from a responsible mine, one that respects human rights and works to minimize its environmental impacts.
A number of jewelers have already signed the Golden Rules. Read about the efforts that some jewelers are making -- and some are dragging their feet on -- in the jeweler report card in Tarnished Gold: Assessing the Jewelry Industry's Progress on Ethical Sourcing of Metals.[insert link]
The No Dirty Gold campaign believes jewelry retailers can be important allies in this campaign, and we need your help.
Add your name to the growing list of jewelry retailers who support real mining industry reform. And keep your customers' attention where it belongs: on the beauty of their gold jewelry.
For more information:
- What is dirty gold
- What jewelry retailers can do to clean up dirty gold
- Golden Rules for more responsible metals sourcing
- Jewelry retailers supporting the Golden Rules
- Jewelry gold demand
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